EP 205 | When Rock Bottom Hits: How God Rebuilt Elaine Lankford’s Life

There's a skill that separates those who make an impact from those who stay stuck in preparation mode. It's not about having the perfect setup, the biggest audience, or even the wildest story. It's about showing up, speaking, and letting your voice do the work of transformation, both for you and for the people listening.

Rae breaks down who should start a podcast, when to start, and why the soft ROI might be the most important return of all. She also gets honest about when you shouldn't start, what you actually need to get going, and how this one discipline can prepare you for everything God is calling you to do next.

If you've been sitting on a story, a message, or a calling that won't leave you alone, this episode is your permission slip to stop overthinking and start speaking.

Key Timestamps

[00:02:15] - From Nursing to Business Coaching

[00:07:45] - Navigating an Identity Shift & Lost Career

[00:13:40] - Launching the She Steps Forward Conference

[00:19:50] - Building a Hybrid For-Profit & Nonprofit Model

[00:30:20] - Overcoming Self-Doubt as a Female Founder

[00:33:45] - Real Client Transformation: Scaling a Small Business

[00:38:10] - Integrating Values & Purpose into Your Brand

[00:41:30] - What to Do When a Big Goal Feels Intimidating