Creative Conversations with Kim Chappell

<p>Today we’re joined by <a href="https://www.linkedin.com/in/kim-chappell-3599415/" target="_blank" rel="ugc noopener noreferrer">Kim Chappell</a>, Chief Brand Officer of <a href="https://www.hibobbie.com/" target="_blank" rel="ugc noopener noreferrer">Bobbie</a>, and mom of three. Kim has been named one of Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and listed in the Adweek Creative 100. Join us to learn how Kim’s background in journalism influences how she approaches impact, how she lives by the value “you say something, you do something,” and why she recommends starting small. Kim brought us Redfin x Rocket Mortgage’s “<a href="https://www.youtube.com/watch?v=VvEFiLqsCDw" target="_blank" rel="ugc noopener noreferrer">America Needs Neighbors Like You</a>” campaign to evaluate live using our criteria.</p><p>Follow Kim on <a href="https://www.linkedin.com/in/kim-chappell-3599415/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a> and be sure to check out <a href="http://www.hibobbie.com" target="_blank" rel="ugc noopener noreferrer">Bobbie</a> if you’re not already a superfan like we are!</p><p><br></p><p><strong>RESOURCES + LINKS:</strong></p><ul><li>Redfin x Rocket Mortgage’s “<a href="https://www.youtube.com/watch?v=VvEFiLqsCDw" target="_blank" rel="ugc noopener noreferrer">⁠America Needs Neighbors Like You⁠</a>” Superbowl Campaign</li><li>&quot;<a href="https://www.youtube.com/watch?v=e3o5FIXoK84⁠ " target="_blank" rel="ugc noopener noreferrer">Won&#39;t You Be My Neighbor</a>&quot; Lady Gaga Original </li><li><a href="https://www.youtube.com/watch?v=e3o5FIXoK84⁠ " target="_blank" rel="ugc noopener noreferrer">Meghan Koziel </a>IG </li><li><a href="https://thebreasties.org/bobbie" target="_blank" rel="noopener noreferer">Bobbie Breasties </a></li><li><a href="https://saintlouisehouse.org/⁠" target="_blank" rel="ugc noopener noreferrer">St Louise House, Austin</a> </li><li><a href="https://supportseton.org/join-us/elizabeth-ann-seton-board/" target="_blank" rel="ugc noopener noreferrer">The Elizabeth Ann Seton Board</a></li><li><a href="https://spreadthejelly.com/⁠" target="_blank" rel="ugc noopener noreferrer">Spread the Jelly</a></li><li>&quot;<a href="https://www.netflix.com/title/81479059⁠" target="_blank" rel="ugc noopener noreferrer">Martha</a>&quot; Documentary</li></ul><p><br></p><p><strong>We&#39;d love to hear from you:</strong></p><ul><li><p>Who would you like to see us interview?</p></li><li><p>Wh