Meet Monthlies Most Creative Campaign Winner: Letters to a Pre-Scientist | The Volunteer Pipeline Behind a 500-Member Recurring Program

During a funding crunch, Lucy Madden, CEO of Letters to a Pre-Scientist, recorded a video asking volunteers if they could spare $5 a month to help the organization finish the school year. That first ask brought in 300 monthly donors, and today, more than 90% of Stamp Squad members have also been penpal volunteers. We get into why this worked so well, including how Lucy embedded the monthly giving ask directly into required volunteer training, and how their word-of-mouth momentum is now spilli...