Persuasion Driver #27 : The Mere Exposure Effect

In this episode, we explore the Mere Exposure Effect, the idea that repeated exposure to something can gradually influence how positively we perceive it. We look at why familiarity matters, how repeated encounters can make something feel less unfamiliar, and why this is particularly relevant to MSPs, where businesses may go months or even years without actively looking for a new technology provider. The episode explores how useful content, events, social media, referrals and recognisable peop...