What It Takes to Launch a Profitable Podcast

There are people with perfectly good podcast microphones sitting in closets right now. Sometimes more than one. They bought the gear, maybe even picked a name, and then stalled somewhere between “I want a podcast” and actually getting the thing out into the world. The equipment wasn’t the problem. They got stuck because buying a microphone is a much easier decision than figuring out what the podcast is supposed to do in their business. That gap matters if you’re launching a podcast to support...