🎙️ Episode 76: How Home Tours on Instagram Are Replacing Open Houses for This Gen Z Agent

🎙️ Episode 76: More Than Real Estate Podcast: How Home Tours on Instagram Are Replacing Open Houses for This Gen Z Agent

Bianca Basilone is 29 years old, three years into real estate in Pittsburgh, Pennsylvania, and she has never done an open house. She does not use her brokerage's colors, their templates, or their for sale signs. She has her own signs. She has her own brand. Four months after graduating Socially Sold she has six Instagram closings, two buyers under contract, seven active buyers with six million pre-approved, and a home tour reel that got 300,000 views and is still going. This episode is about home tours, personal brand over brokerage brand, and what it looks like when a zillenial goes all in on Instagram and never looks back.

✨ The Home Tour That Got 300K Views and Keeps Going — Bianca's formula is simple. She and her sister show up to a staged house, spend about 10 minutes filming, and post it. Her home tours consistently get between 30,000 and 300,000 views. The hook on screen, the caption, and the pace of the edit are what she credits. "I kind of speed things up but slow things down." Suzie Bot helps her nail the words when her brain is not feeling creative. Every tour she posts brings in comments asking for the listing link, new followers, and DMs from buyers who have been watching for months before they reach out.

✨ Six Million in Pre-Approved Buyers in Four Months — Bianca graduated Socially Sold in April. By the time this episode records she has six Instagram closings, two buyers under contract, and seven active buyers with six million pre-approved sitting in her pipeline. All from home tours and Instagram stories. All from strangers who found her, followed her, watched her care for her clients, and decided she was the one. "I literally love them. Like they'll give me a hug. Like I'll just meet them for the first time and they give me a hug."

✨ Personal Brand Over Brokerage Brand, Always — Bianca does not use her brokerage's colors. She does not use their templates. She made her own for sale signs. Her Instagram is white, creamy browns, and dark browns because that is her aesthetic, her vibe, her world. A brokerage employee told her recently that they can recognize her posts before they even see her name. "I made my own brand. People are gonna love you for you." She does not think brokerage brand is irrelevant but she is very clear: people are not choosing their agent because of the brokerage anymore.

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