Episode 85: How Brittany Doubled Her Production and Increased Her Price Point

Episode 85: More Than Real Estate Podcast: How Brittany Doubled Her Production and Increased Her Price Point with Socially Sold

Brittany Simpson closed eight transactions last year, the slowest year of her career. This year she'll close sixteen, and her average price point moved from six to seven hundred thousand up closer to a million. Same calendar, no paid advertising, about two hours a week on content.

✨ The price point moved before the workload did: Brittany's average sale used to sit between six and seven hundred thousand. It's closer to a million now. Ashley's read on it: "your six or seven hundred thousand dollar house now you can sell the same amount of a million dollar houses and make more money." The line they both landed on was "in less time."

✨ Eight deals to sixteen with nothing else running: Last year was her slowest ever. This year doubles it, and she credits all of it to Socially Sold because there is no other lead source in the mix. "I'm not paying for anything, I'm not doing any other advertising or anything like that." Content takes her a couple of hours a week, less when she recycles a post and swaps the hook on screen.

✨ Her own sphere noticed before the strangers did: Brittany assumed the people already following her would just keep scrolling past. Instead friends' families started recognizing her at football games, and clients started saying the same thing out loud. "I've literally had people tell me you're everywhere."

✨ Why the referral stopped reaching you: Ashley walks the scenario she keeps seeing: your best referral source sends someone your way, that person loses the card, opens Instagram, and follows whoever is visible in the market instead. Brittany's version of the same shift is shorter. "It's the new Google."

✨ A listing she never went looking for: Brittany doesn't target listings with her content. She has one right now that came from Instagram anyway, from a seller who saw how she was showing up there. That's the byproduct Ashley says sellers are starting to ask agents about directly.

Brittany Simpson is a residential real estate agent in New Braunfels, Texas, where she's been selling for sixteen years and raising four kids. She took Ashley's class in October, joined The Agent Collective right after, and now closes buyers who found her on Instagram.

🎓 Want to sell in a higher price point without adding hours to your week? That's what the Instagram Bootcamp for Realtors is built for. bootcamp.socially-sold.com/podcast