The Science of Emojis feat Dr. Scott Varda

It started with a smiley face.

Now emojis are an extension of our language.

Why do they make us feel happy, confused or even annoyed?

We talk it over w/ Dr. Scott Varda from Baylor’s Dep. of Communications—a scholar who digs deep into how rhetoric shapes public culture. What are the meanings behind our favorite & least favorites & why some hit differently.