Stop Chasing Realtors: Build a Referral Machine That Scales

Want more Realtor referrals without spending your entire week chasing agents, scheduling coffee meetings, and hoping they send you business?

In this episode of Mortgage Marketing Radio, Geoff Zimpfer sits down with mortgage broker Logan Lindstrum to break down the Realtor referral system helping him scale his mortgage business.

After stepping away from mortgage for roughly two years, Logan returned, became a broker, and has built his production to 136 units and more than $40 million in year-to-date volume—with roughly 90% of his business coming from Realtors.

But Logan isn’t relying on the traditional “find 10 great agents and stay in touch” approach.

He’s building a repeatable Realtor acquisition machine using educational workshops, AI and marketing training, cold outreach, paid Meta ads, retargeting, testimonials, livestreaming, and systematic follow-up.

In this conversation, you’ll discover:

• How Logan uses workshops to attract and convert Realtor referral partners

• Why most loan officers are missing the critical step AFTER meeting an agent

• How he plans to scale to six Realtor workshops per week

• The workshop topics that actually get real estate agents interested

• How video testimonials create proof and fuel his advertising

• Why Logan teaches AI, marketing, sales, and technology instead of mortgage products