More Realtors, Better Realtors: The Strategy for 2027

Business is still happening.

Homes are still being sold. Buyers are still getting mortgages. And Realtors are still influencing which loan officers get the opportunity to serve those buyers.

So if you’re heading into Q4 wondering where the business is going to come from, the better question may be: Are enough of the right people in your market aware of you?

In this solo episode, Geoff Zimpfer comes to you from the Momentum Builder event in Dallas with a challenge for loan officers preparing for 2027: stop relying on one-to-one chasing and start building a system that expands your reach.

Geoff breaks down why Realtors remain an important and profitable pillar of business, why many originators struggle to create a predictable Realtor acquisition strategy, and how hosting educational agent classes can help you move from being viewed as another vendor to becoming a valued partner.

You’ll hear how loan officers are using classes to get in front of dozens of agents at once, create new referral relationships, and generate meaningful production without relying on cold calling or constantly chasing agents for coffee meetings.

In this episode, you’ll learn:

Why the amount of business happening in your local market may surprise you

The question every loan officer should ask: Do you need more Realtors, better Realtors, or both?

Why traditional Realtor prospecting often keeps you positioned as a vendor

How to move from solicitor to partner, peer, and trusted resource

Why educational classes allow you to scale from one-to-one prospecting to one-to-many attraction