Recruitment scams, boy bands, and radio fans

Welcome to this week's Mumbrellacast, now sent to you from a dodgy Gmail address.

This week's hot topic is scam job recruiters, who are reaching out to members of the marketing and media world with employment opportunities too good to be true.

The scammers do this through AI-assisted emails that scrape your biographical details and work history and pepper these throughout a personally addressed introduction letter. Or maybe they'll get you via a plethora of fake job ads posted on Linkedin and Meta, designed to trick and trap vulnerable job seekers who might not give every potential employment lead the scrutiny they perhaps would otherwise. If you work in this industry, you've probably been approached.

We discuss the nefarious practice, and what the end game might be.

But before that, we look at the radio ratings which dropped mere hours before recording. Tapt Radio (formerly Nine's suite of talkback stations) saw its two biggest players, Sydney's 2GB and Melbourne 3AW, lose listeners across most timeslots.

That's nothing compared to ABC Radio National breakfast, which reached its second-lowest average audience on record.

Was there any good news in radioland? Well, the amount of loyal Kiis listeners that Kyle Sandilands Live has managed to pull away might be slowing to a stop.

Certainly KSL doesn't have the marketing budget Sandilands is used to, especially if this is a sign of the scale of the operation.

Later in the show we hear from Four Pillars cofounder Matt Jones, who will be creative director of next year's Mumbrella 360 extravaganza. He explains why he took on the role after Tim floated it by him, and Tim in turn explains why he was convinced Matt was up for the task.

And to round out the show, we discuss the new campaigns from KFC, Vodafone, and One Nation.

They are hyperlinked in the name of each, in case you want to play along at home. Who said podcasts weren't interactive?

Happy trails!