
← Beyond the Clinic | Digital Products & Online Business for Physical, Occupational & Speech Therapists2 oct. · 35 min
#2: You Don't Need a Niche (They're Overrated). You Need a PROBLEM.
#2: You Don't Need a Niche (They're Overrated). You Need a PROBLEM.
⭐️CLICK HERE to Get the AI prompt to help you get CLEAR on your PROBLEM⭐️ In this episode of Beyond the Clinic, I share the simple secret behind content that connects and digital products that sell: solving ONE specific problem for ONE specific person. You'll learn my Topic → Problem → Person framework for building a clear personal brand, why choosing a problem is NOT the same as niching down, and how to write problem awareness content that makes your ideal client think, "Wait... that's me....