Stop Wasting Research (feat. Jake Burghardt & Laura Klein)

<p>If you&#39;ve ever wrapped up a great research study, delivered the readout, and then watched the insights vanish into a folder no one opens again, this one&#39;s for you. Laura Klein talks with Jake Burghardt, author of <em>Stop Wasting Research</em>, about why a repository alone never gets research used, how to treat insights as durable business assets instead of one-time reports, and where generative AI genuinely helps — and where it doesn&#39;t — when it comes to getting more value out of research your organization already has.</p><p><strong>About Jake Burghardt &amp; Integrating Research</strong>: <a href="https://www.linkedin.com/in/jakeburghardt/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a> | <a href="https://medium.com/integrating-research" target="_blank" rel="ugc noopener noreferrer">Medium</a> | <a href="https://www.integratingresearch.com" target="_blank" rel="ugc noopener noreferrer">Integrating Research</a></p><p><strong>Jake&#39;s book:</strong> <a href="https://rosenfeldmedia.com/books/stop-wasting-research/" target="_blank" rel="ugc noopener noreferrer">Stop Wasting Research: Maximize the Product Impact of Your Organization&#39;s Customer Insights</a> (Rosenfeld Media) — get 20% off with code:<strong> swr-pod</strong></p><p><strong>Related NN/G Articles &amp; Courses:</strong></p><ul><li><a href="https://www.nngroup.com/articles/why-repositories-fail/?utm_source=podcast&utm_medium=social&utm_campaign=ep64" target="_blank" rel="ugc noopener noreferrer">Why Research Repositories Fail and How to Get Them Right</a></li><li><a href="https://www.nngroup.com/articles/research-repositories/?utm_source=podcast&utm_medium=social&utm_campaign=ep64" target="_blank" rel="ugc noopener noreferrer">Research Repositories for Tracking UX Research and Growing Your ResearchOps</a></li><li><a href="https://www.nngroup.com/articles/research-ops-101/?utm_source=podcast&utm_medium=social&utm_campaign=ep64" target="_blank" rel="ugc noopener noreferrer">ResearchOps 101</a></li><li><a href="https://www.nngroup.com/articles/research-with-ai/?utm_source=podcast&utm_medium=social&utm_campaign=ep64" target="_blank" rel="noopener noreferer">Accelerating Research with AI</a></li><li>Course: <a href="https://www.nngroup.com/courses/usability-testing/?utm_source=podcast&utm_medium=social&utm_campaign=ep64" target="_blank" rel="ugc noopener noreferrer">Usability Testing</a></li></ul><p><br></p><p>TYXU5WMUAXAS8GTC</p>