923. Why Most Changes Don't Stick, and the 5 Requirements That Fix It

Brian discusses why most changes quietly fade within a few weeks, whether you announced them to your team or promised them to yourself. The problem is rarely knowing what to do. Every meaningful change carries a price, and most people want the result without paying it. Brian walks through what that price looks like in your health, your wealth, your company, and your leadership, including the trade most leaders resist the hardest. Brian also discusses a five-part framework for what has to shift for a change to start and stick. He shows how each part applies twice: once to your own life, and once to leading a team through change. He explains why an announcement covers almost none of what change actually requires, and where most leaders give up too early. The episode closes with a one-page exercise that shows exactly where your next change is likely to break.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.