206. The Blair Witch Project: Going Viral Before “Viral” Was a Thing

This week Kelli dives into the lore behind The Blair Witch Project and the marketing campaign that turned a tiny indie horror movie into a full blown cultural phenomenon. From fake missing person posters and a website that convinced people the story was real to what was actually happening behind the scenes, Kelli breaks down how The Blair Witch Project managed to go viral before “going viral” was even a thing. If you love pop culture history, internet nostalgia, and a truly genius marketing campaign, this one is for you!

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