The huge restaurant chains masquerading as independents

Every weekend, thousands of Brits order takeaways from independent restaurants. 

Or do they?

Because these independent restaurants aren’t actually what they seem.   

Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains are rebranding their food on delivery apps to appear like an independent restaurant. 

They’re exploiting our psychological bias for independent brands and fooling millions of diners. 

Find out how in today’s episode of Nudge. 

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