The Reel Deal | How Great Productions Come Together

In today’s episode, I sit down with Brian Sher to talk about the business of producing films and the relationships that make ambitious projects possible. Brian shares what a producer actually does, from hiring writers and crew to managing budgets, casting talent, solving problems, and securing distribution. We discuss how technology and strong relationships can help independent productions attract major talent while keeping costs manageable. Brian also explains why adaptability matters when dozens of moving parts can change without warning on set. We close with the importance of relationship capital, collaboration, playing your position, and treating people well because today’s generosity can create tomorrow’s opportunities.

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