How AI Is Changing the Green Light Decision featuring Tobias Queisser

<p>Cameron sits down with<a href="https://www.linkedin.com/in/tobias-queisser-0a355557/" target="_blank" rel="ugc noopener noreferrer"> <strong>Tobias Queisser</strong></a>, CEO and co-founder of<a href="https://www.cinelytic.com/" target="_blank" rel="ugc noopener noreferrer"> <strong>The Cinelytic Group</strong></a>, to explore how AI is changing decision-making across the entire content lifecycle from development and packaging to marketing, distribution, and monetization.</p><p>Tobias brings a unique vantage point to this conversation. Before co-founding The Cinelytic Group, he spent a decade as an investment banker advising on complex international M&amp;A deals, co-founded a global investment fund in London, founded Arctic Pictures Limited as an international film production company, and co-founded Cosmo Media Labs, producing TV shows, games, and Web3-based brand experiences. That cross-industry background—finance, technology, and entertainment—is exactly what drove him to build the tools he felt the industry was missing.</p><p>While much of the industry conversation around AI focuses on content creation, Tobias argues that some of the biggest opportunities sit on the business side. Drawing on his M&amp;A background, he explains why filmmaking has historically lacked the analytical tools common in other industries, and how forecasting models, audience intelligence, and decision-support systems can help producers better understand risk before costs lock in. Cinelytic&#39;s proprietary models have achieved 97% accuracy on early 2026 domestic box office forecasts and are used to track streaming performance, franchise trends, and predictive signals for sequel success across major releases.</p><p>The conversation covers everything from script evaluation and talent packaging to release strategy, windowing, marketing analytics, and audience sentiment, including a look at SocialSense360, The Cinelytic Group&#39;s real-time tool for tracking audience reactions to trailers and campaign content. Tobias also discusses how forecasting models should be used—not as a replacement for creative judgment, but as a way to test assumptions, explore scenarios, and bring more clarity to the business decisions surrounding a project.</p><p>Please note: The views and opinions expressed by guests on this podcast are solely their own and do not reflect the views of Wrapbook, its employees, or affiliates.</p><p><br><strong>ABOUT WRAPBOOK</strong></p><p><strong>Wrapbook is the AI