What Happens When You Put Bitcoin Inside Private Equity?

<p>What if you could build a better alternative to private equity: by acquiring profitable businesses and sweeping their cash flow into Bitcoin?</p><p>That’s the idea behind Orange Juice.</p><p>In this episode of the One Chair Podcast, Nico Lechuga, founding partner at Ego Death Capital and Orange Juice, unpacks one of the most interesting new models emerging at the intersection of Bitcoin, private equity and traditional business.</p><p>Orange Juice is building a permanent capital vehicle designed to acquire cash-flow-positive businesses, keep their owner-operators involved, and use the free cash flow they generate to accumulate Bitcoin.</p><p>But the ambition goes much further.</p><p>Nico says the ultimate measure of success would be for Orange Juice to eventually stand in the same conversation as Apollo, KKR and Blackstone, while making Bitcoin an integral part of the model without having to evangelize it.</p><p><br /></p><p>We explore:</p><p>→ Why traditional private equity may not always align with business owners </p><p>→ How Orange Juice offers an alternative exit for entrepreneurs </p><p>→ Why Orange Juice plans to acquire and hold businesses for the long term </p><p>→ How business cash flows can be converted into Bitcoin </p><p>→ Whether Orange Juice could eventually become a public company </p><p>→ When Orange Juice equity could become more attractive than cash for acquisitions </p><p> → Whether the company would ever sell its Bitcoin → How Orange Juice thinks about leverage without becoming a forced seller of BTC </p><p>→ The potential flywheel between businesses, cash flow, Bitcoin and future acquisitions </p><p>→ How AI could improve the companies Orange Juice acquires </p><p>→ Nico’s biggest takeaway from the Bitcoin Treasuries conference in New York </p><p>→ How Bitcoin changed Nico’s life far beyond investing</p><p><br /></p><p>Nico also shares how meeting Jeff Booth helped shape his Bitcoin journey, how that eventually led to the creation of Ego Death Capital, and why years of working with successful entrepreneurs and family offices ultimately helped inspire Orange Juice.</p><p>Can Bitcoin become the missing ingredient in a new permanent-capital model capable of competing with traditional private equity?</p><p>This conversation explores what that could look like.</p><p><br /></p><p>Follow our Guest:</p><p>- Nico Lechuga: https://x.com/nico_lechuga</p><p>- Ego Death Capital on X: https://x.com/egodeathcapital</p><p>- Ego Death Capital: https