Local Roots, Big-Bank Expectations: AuburnBank’s Digital Strategy

What do you do when your customers love you for being local and expect you to work like a big global bank?

In this episode of One Vision Podcast, Jerry Siegel and Joanna Watts join Theodora Lau to discuss the priorities and challenges that shaped AuburnBank's digital strategy and the decision to select Alkami’s Digital Sales & Service Platform. Nick Weston from Alkami joins the conversation to explain how an integrated platform can help financial institutions connect account opening, digital banking, data, and marketing as they plan for the future.

🔥Hot take: “There is a risk to staying where you are.” – Jerry Siegel, Sr. Vice President / CTO, AuburnBank

🎧 Listen now wherever you get your podcasts.

Keywords: Digital Transformation, Banking Industry, Financial Services

Timestamp:

00:00 Welcome and meet the guests

02:20 Jerry and Joanna backstory

04:01 Balancing legacy and tech

07:38 Why AuburnBank needed change

13:26 Implementation game plan

17:17 Training and change management