Altium Is Coming Home to the Designer | Lawrence Romine on OnTrack

Altium Develop brings the full Altium Designer experience — plus multi-board and harness design and cloud collaboration — to individual designers and small teams, without paying for enterprise features you'll never use: https://www.altium.com/develop?utm_source=youtube&utm_medium=video&utm_campaign=ontrack-podcast&utm_content=altium-is-coming-home-to-the-designer

After 40 years as effectively a single-product company, Altium has repackaged its offering into Altium Develop, Teams, and Enterprise — and a lot of individual designers are asking what it means for them. In this episode of the Altium OnTrack Podcast, host Zach Peterson sits down with Lawrence Romine, senior director of marketing at Altium, to explain the "homecoming": a deliberate return of focus to the individual PCB designer who made Altium Designer the industry standard in the first place. Lawrence traces the company's story from its founding in Hobart, Tasmania, through the rise of Altium 365 during COVID, to why the enterprise pivot left some solo designers feeling left behind — and how the new packaging is meant to fix exactly that.

You'll get a clear breakdown of the three offerings — Develop (a PCB-centric, "you choose it" proposition for up to five users), Teams (out-of-the-box collaboration), and Enterprise (fully governed, tailored deployments for regulated industries like automotive, medical, and aerospace) — all built on the same Altium Designer and Altium 365 you already know. Lawrence and Zach dig into pricing , why you shouldn't pay for capabilities you'll never use, how Altium prioritizes new feature development, and a hint at a new Altium Designer release that should feel a lot more like the big annual splash releases of 2015–2020. If you're an individual designer, a contract shop, or a small team wondering where you fit, this one's for you.

📚 More from this Episode:- Altium 365: https://www.altium.com/altium-365 - Valispace (requirements management): https://www.valispace.com/ - Connect with Lawrence: https://www.linkedin.com/in/lawrence-romine-2808544/

💡 Watch Next:- Altium Develop: Returning to Our Roots: https://www.youtube.com/watch?v=mhoxD7Ae7tI- Over the Wall Engineering is Disappearing with Lawrence Romine: https://www.youtube.com/watch?v=j9OmMd-EwYU- OnTrack PCB Design Podcast 2025 Year in Review: https://www.youtube.com/watch?v=BoLofrU8jsY

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