Alice Hoffman on Writing ‘Practical Magic,’ Sisterhood and the Magic of Storytelling

Alice Hoffman joins Jenna Bush Hager to talk about the stories, women and books that have shaped her extraordinary writing career. The bestselling author opens up about the inspiration behind her new novel, The Witches of Cambridge, her lifelong fascination with magic, and why sisterhood has remained such a powerful theme throughout her work. Hoffman also reflects on the enduring legacy of Practical Magic, the 28-year journey to its sequel, and the readers who helped bring the story back to life.