Episode 322: Graeme Wadhams

<p>Today&#39;s guest is Director of Marketing at Lomond and before joining Lomond, he has also worked for Curchods and Seymours.</p><p>He heads up the central marketing and creative team for Lomond, the group behind brands including KFH, Charters, Miles &amp; Barr, John Shepherd, Julian Wadden, DJ Alexander, Chase Evans, Clyde, HomeShore and Prospect. That means close to 3,000 people, around 200 branches and 75,000 properties under management.</p><p>He is a seasoned marketing professional with a passion for brand development and storytelling, with an ever evolving career in marketing, covering strategy, comms, digital, graphic design, specialising in the property industry. <br></p><p>Career highlights include:<br>🏅 Award Winner Estate Agency Marketing South East Region, UK at 2021/2022 International Property Awards. <br>🏅 Award Winner of Best Estate Agency Marketing in the whole of the UK at the 2020/21 International Property Awards. <br>🏅 Award Winner Best Estate Agency Website, UK at the 2020/21 International Property Awards. <br>🏅 Award Winner Estate Agency Marketing, UK South East 2021/22 International Property Awards.<br>🏅 Award Winner of &#39;Best Marketing &amp; Presentation&#39; award at Surrey Property Awards 2015.</p><p>In this episode we discuss marketing attribution, direct mail, AI, PR, social media platforms and plenty more really useful content for estate agents looking to improve their marketing. </p><p>Make sure to check out this conversation with the man charged with looking after the central marketing of one of the largest and fastest-growing companies within the estate agency sector. </p>