⁠Structuring Successful Storytelling⁠ with Brock Anderson and Shelley Komoszewski

<p><a href="https://christianleadershipalliance.org/magazine/structuring-successful-storytelling/">Structuring Successful Storytelling</a></p><p>Applying insights from the SUCCES framework.</p><p>There are as many frameworks for storytelling as there are stories to tell. We enjoy sharing “the SUCCES framework” from Chip and Dan Heath (from their phenomenal book Made to Stick, Random House, 2007), but there is not one framework that rules them all. However, a framework of some sort is non-negotiable.</p><p><br></p><p><a href="https://www.linkedin.com/in/brockbanderson/" target="_blank" rel="noreferrer noopener"><strong>Brock Anderson</strong></a> is Vice President of Content and <a href="https://www.linkedin.com/in/shelleykomoszewski/" target="_blank" rel="noreferrer noopener"><strong>Shelley Komoszewski</strong></a> is Vice President of Strategic Engagement for <a href="https://www.josh.org/" target="_blank" rel="noreferrer noopener">Sightline</a>, a ministry of Cru. Sightline exists to cut through cultural confusion, so people see Jesus clearly. Connect with the ministry at <a href="https://www.josh.org/" target="_blank" rel="noreferrer noopener">sightlineministry.org</a></p>