Why Home Service Marketing Breaks at $5M

Most home service companies think they need more leads. But as you approach $5M, the real problems are often attribution, capacity, booking rates, sales, and fulfillment. Jack Carr and Sam Preston break down where home service marketing starts to break as a company grows, why cost per lead can be misleading, and how to track marketing all the way to actual revenue. They also cover Google Ads and Performance Max, AI search, review velocity, and why the next era of home service marketing could ...