How We’d Structure Home Service Marketing From $5M to $10M

What does the perfect marketing team actually look like for a $5M home service company trying to reach $10M? John Wilson and Jack Carr go head-to-head to build a marketing department from scratch, with Sam Preston judging every decision. They start with the exact same $5M appliance repair business, zero internal marketing employees, and a $400K payroll budget. Across five rounds, they have to decide who to hire first, what to keep outsourced, when to bring marketing in-house, and what gets cu...