472: How to Sell the Mexican Caribbean: Lori Gold on Niching, Resorts & Becoming a Destination Expert

Selling the Mexican Caribbean is about a LOT more than finding a pretty all-inclusive resort.

In this episode of Passports, Profits, and Pixie Dust, I’m joined by Lori Gold, creator of Mexperts and a travel industry veteran who has spent more than 10 years living in the Mexican Caribbean.

We’re talking about what travel advisors really need to know to confidently sell Mexico—from qualifying clients and understanding resort areas to getting firsthand destination experience and choosing a niche you’re genuinely passionate about.

In this episode:

How Lori became a Mexican Caribbean specialistWhy Mexico can be more complicated to sell than advisors realizeQuestions to ask before recommending an all-inclusive resortHow different areas of the Mexican Caribbean compareCommon mistakes advisors make when matching clients with resortsHow to get the most from resort site inspectionsTalking to clients about safety, weather, and hurricane seasonWhy firsthand destination experience mattersHow passion can help you choose—and succeed in—a travel nicheWhat Lori offers travel advisors through Mexperts

One of my favorite takeaways? If you want to become known as an expert, you have to be willing to become obsessed with what you sell.

Learn it. Experience it. Stay current on it. And become the person your clients trust because you know the details they can't find in a quick Google search.

Connect with Lori

Mexperts: https://www.exploremoremexico.com/a/2147513843/EJeoAttn

Free Mexican Caribbean 101 Training: https://www.exploremoremexico.com/a/2147740282/EJeoAttn

Instagram: https://www.instagram.com/explorewithlor

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