How Attribution Windows Are Killing Your Ad Spend

Most marketers treat the last-click window as gospel, but on October 16th, 2026, that habit is quietly eroding margins. We dissect why a seven-day view window creates artificial scarcity for mid-funnel channels and how shifting to an eleven-day or fourteen-day attribution model reveals hidden profitability. Lucas and Luna break down the mechanics of time decay modeling using concrete examples from e-commerce and subscription services, showing you exactly where your budget is leaking into competitor pockets due to short-sighted measurement.

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