Creating a Marketing Calendar That Actually Gets Executed

<p>Here's what nobody tells you about marketing calendars: the plan is almost never the problem. Pest control companies build great calendars in January. By March, most of them are dead, because the busiest week for marketing is also the busiest week on the trucks.</p><p>In Episode 41 of Pest Control Marketing That Actually Works, Adam Bennett and Elisabeth Pallante of Cube Creative Design break down why marketing calendars fail. They explain how to build one small enough to survive peak season.</p><p>Your three key takeaways:</p><ol><li>Calendars die from execution, not ideas. They're too big to survive a bad week, and nobody's name is on the tasks. "The office will post more" isn't a plan. "Sarah posts on Tuesdays" is.</li><li>The smallest calendar that still grows you has three beats. Weekly is a Google Business Profile post plus review asks. Monthly is one real content piece. Quarterly is a seasonal email to your customers.</li><li>When you fall behind, skip, don't double up. Miss a week, drop it, and hit the next one. The streak matters more than the score.</li></ol><p>In this episode:</p><ul><li>The timing trap that kills plans built in the slow season</li><li>Why owned content dies without a calendar while paid ads keep running</li><li>Why pausing Google Ads can raise your cost per lead 30 to 50% on restart</li><li>Where to find content ideas: Google's related questions, your office, and your techs</li><li>Whether the owner should own any marketing task</li><li>Why every calendar needs at least two names, even at a two-truck shop</li><li>How far ahead to plan, and why real tasks only go 90 days out</li></ul><p>One Thing to Fix This Week: Pick your weekly beat. One task, one person's name, one day of the week. Put it on that person's calendar as a recurring 15-minute event.</p><p>Get your free pest control marketing audit: marketingthatactuallyworks.ai<br />See how your site looks to AI search with your free Cube Score: <a href="https://thecubescore.com" rel="noopener noreferrer nofollow">thecubescore.com</a></p><p>Next Tuesday: Chatbots and Live Chat: Converting Website Visitors 24/7, with Emily Porter.</p><p>New episodes every Tuesday. Follow on Apple Podcasts or Spotify.</p>