
← Pitch to Product28 sept. · 29 min
What Is A Product Accelerator? + The Other Questions Your Need To Ask Before Hiring Anyone
<p>Most inventors don't read the contract. In Episode 2 of the Pitch to Product Podcast's 52U Series, 52Launch's Dan Gonyea and Peter Drakulich break down exactly what happens inside a product accelerator and why the process is split into two phases.<br /><br />Phase one (the Accelerator) is about truth: real costs, real samples, real pricing, and a brand built around a market you've actually researched. <br /><br />Phase two (the MSA) is about scaling, sourcing, and launching production. <br /><br />The bridge meeting is the checkpoint between them, where you decide with real numbers instead of hope.<br /><br />Topics covered include:<br /> - What "accelerator" actually means (taking an idea to market launch on a 52-week timeline)<br /> - The six spokes of the accelerator and how they build to the bridge meeting<br /> - Why the bridge meeting is the "Super Bowl" for clients and the team<br /> - The three objectives: the bridge meeting, physically producing the product, and launching it<br /> - Why prototypes aren't a substitute for production-ready design (DFM)<br /> - Approved scope, scope creep, and why one design change can cost 1 to 8 weeks<br /> - Why you should ask for "the quote," not "a quote"<br /> - The margin conversation most founders miss<br /> - Why golden samples and pre-production samples require a production order and finished tooling<br /> - What happens after the bridge meeting: how many clients move to production within 30 days, and what happens for those who need more time to fund<br /><br />Check out "The 7 Questions To Ask Before You Bring Any Product To Market" here: <a href="https://youtu.be/L5f3miKw5AY" rel="noopener noreferrer nofollow">https://youtu.be/L5f3miKw5AY</a><br /><br />Don't delay and start your journey with 52Launch today: <a href="https://bit.ly/BookCall52Launch" rel="noopener noreferrer nofollow">https://bit.ly/BookCall52Launch</a></p>