Halloween Lead Generation

Halloween lead generation is the main event, and guest host Nik Alvarez has a very good reason for asking: it’s less than two weeks away, it’s one of her favorite holidays, and every year this call turns it into a way to reconnect with the database and show up in the farm. Skeletons playing pickleball. A Batmobile. A hayride that started by accident. The agents on this call are treating Halloween like a lead gen holiday, and it’s glorious. Costume swaps at the library, movies in the park (yes, someone dressed as Beetlejuice), trunk-or-treats with giveaway QR codes, a golf cart parade for a 15,000 home community, and scary mailers that say “real estate doesn’t have to scare you.” One agent also shares a tip for any party you walk into: ask people about themselves first, then have an elevator pitch that’s way more interesting than “I’m a realtor.”

Come for the Halloween ideas. Stay for the candy math.

Aired on October 13, 2026

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