How Mid-Tier Publishers Are Winning with Programmatic Ad Tech with Stacy Newhuis of SoundStack

Can programmatic advertising really open up new revenue streams for mid-tier publishers and independent creators?

In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Stacy Newhuis, Senior Vice President of Marketplace at SoundStack, about the evolving business of podcast monetization, ad tech, and industry trends. Stacy shares how SoundStack has evolved to champion tech-agnostic solutions, why mid-tier publishers are finally finding comfort in programmatic buying, and how embracing flexibility and "unreasonable hospitality" builds lasting partnerships.

As she puts it:

"We're very much of the opinion is, let's try everything and see what works and then grow and learn from what works. Versus penalizing people for what didn't work."

Here are some insightful moments within the episode:

Where the money is through reach extension and programmatic inventory

How programmatic ad tech breathes new life into historical back catalogs

Balancing brand safety, brand suitability, and political ad controls

Why being tech-agnostic gives independent publishers the freedom to grow

Applying "unreasonable hospitality" to customer service and client relationships

Navigating the evolving intersection of audio and video podcasting

Stacy Newhuis is the Senior Vice President of Marketplace at SoundStack, bringing over a decade of audio industry experience across traffic sponsorships, digital audio exchanges, and marketplace strategy.