The Job Search is a Marketing Exercise: A Career Conversation | Featuring Lisa Rangel

<p>Your resume should write itself by now. You have the title, the results, and the experience. So why isn&#39;t it working?</p><p>Because a resume that lists what you&#39;ve done isn&#39;t the same as one that sells what you can do next.</p><p>In this episode of <em>Possibilities with Monique de Maio</em>, Monique sits down with Lisa Rangel, Founder and CEO of Chameleon Resumes, former executive recruiter, and one of the most trusted voices in executive career strategy. Her expertise has been featured in more than 200 media outlets, including CNN, Fortune, Time, CNBC, BBC, Business Insider, Newsweek, Fast Company, and <em>Good Morning America</em>.</p><p>Lisa&#39;s premise is simple: the job search is a marketing exercise, and most senior leaders are the worst marketers of the one product they control themselves.</p><p>This isn&#39;t about resume templates or keyword hacks. It&#39;s about repositioning your story, experience, and next move in a rapidly changing job market.</p><p><strong>In this episode:</strong><br>→ Why Lisa left a 13-year recruiting career to launch Chameleon Resumes during the 2009 recession</p><p>→ The two resume mistakes holding executives back: backward-looking messaging and the &quot;kitchen sink&quot; approach</p><p>→ Why leading with &quot;30 years of experience&quot; hurts more than it helps</p><p>→ What today&#39;s executive job market actually looks like</p><p>→ The objective vs. summary debate and when each makes sense</p><p>→ Why vague positioning causes job seekers to get overlooked</p><p>→ How employers view long tenure versus frequent career moves</p><p>→ What AI is really changing in recruiting</p><p>→ Lisa&#39;s best and worst career advice and what she&#39;d tell her 30-year-old self</p><p>Monique and Lisa have been friends and colleagues for more than a decade, making this conversation candid, insightful, and practical.</p><p>If you&#39;ve ever struggled to write a resume that sounds like you, wondered whether AI is helping or hurting your job search, or felt you&#39;re underselling yourself, this episode is for you.</p><p><strong>ABOUT OUR GUEST</strong></p><p>Lisa Rangel is Founder and CEO of Chameleon Resumes, an executive resume writing and career consulting firm. Since 2009, she has helped executives land leadership roles by combining strategic personal branding with modern recruiting practices. A former executive recruiter, Cornell University graduate, first-generation college student, Presidential Council for C