Why PR Has Never Managed Its Own PR Well with Victoria Tomlinson

Victoria Tomlinson, founder of Next-Up and former founder of Northern Lights PR, joins Tony Garner on PR in the Real World to explain why PR has never managed its own PR, after thirty years running her own agency. They cover why "we want awareness" is the wrong brief, what owning a target really means for a boardroom seat, how AI is making credibility harder to prove, and the case for rethinking retirement in her new book, Expiry Date Never. Essential listening for PR and comms professionals.

Expiry Date Never: Age is the New Superpower - https://expirydatenever.co.uk/ Next-Up - https://www.next-up.com/ Hosted on Acast. See acast.com/privacy for more information.