Why Fashion Still Chases Film: Inside Brydie Mack's World

Most photographers shooting fashion campaigns today work in digital, instant previews, instant safety net. Brydie Mack, known to her audience as Wolf Cub, doesn't. She shoots everything on film: three to four rolls per look, five different cameras on set as backup, and a vague idea of what she's actually got until the lab sends it back.

In this episode, Brydie breaks down exactly what it takes to specialize in film in an industry that's mostly moved on from it, the real cost and risk of every shoot, why brands are chasing the medium-format, hand-printed look right now, the airport scanner mistake that can ruin a week of work, and her honest take on why AI is about to make "handmade" the new luxury. She also opens up about stepping back from photography as her next chapter, and gives us the first real look at Lens, the film photography course she's building to pass on everything she knows.

INSIDE THE EPISODE:

00:00 — About Brydie and the Wolf Club Origin

04:47 — On-set Politics

08:03 — The Cost & Risk of Film Photography

09:11 — Photography Heroes

13:52 — Anatomy of a shoot

15:49 — Camera Recommendations for beginners

18:56 — Film Stocks and Flying with Film

22:43 — Managing Shoot Days

24:33 — Dream Clients & US Visa Problems