Why Product Led Growth Fails at Enterprise Scale

We examine the structural mismatch between self-serve software and complex enterprise procurement. Using Adobe as a primary case study, we analyze how product-led growth companies navigate budget freezes and multi-year sales cycles. Lucas and Luna break down the specific friction points in approval workflows and the hidden costs of supporting high-touch accounts without a dedicated sales team. This episode explores why user adoption does not automatically equal revenue conversion in regulated industries.

#ProductLedGrowth #EnterpriseSales #SaaSMetrics #AdobeCaseStudy #SelfServeSoftware #B2BSales #CustomerAcquisition #SalesEnablement #UserActivation #BudgetFreezes #ProcurementProcess #SaaSGrowth #FexingoBusiness #BusinessPodcast #TechStrategy #RevenueOperations #DigitalTransformation #StartupScale

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