Maximising eating quality and profitability in sheep with David Packer

How do you breed a lamb that consistently delivers a better eating experience? For decades, sheep producers have been selecting for traits they could easily measure, including growth, fertility and lean meat yield. But eating quality has remained far more difficult to quantify, despite being one of the biggest drivers of consumer satisfaction and long-term demand. On this episode, Mark chats with David Packer, Program Manager – CarcaseValue at Meat & Livestock Australia, to explore how ad...