EP362 Content Marketing ROI: What to Fix Before You Create More

Content Marketing ROI: What to Fix Before You Create More

🎯 Episode Summary

Spending hours creating content without a clear return? Marcia Riner and business coach Kenneth Kollasch explore why small business owners get stretched thin, how to choose one marketing platform, and what makes messaging relevant to potential buyers. Kenneth explains the three stages of marketing: curiosity, enlightenment, and commitment. He also outlines how a StoryBrand brand script, a personalized AI knowledge base, and a 12-month calendar support his approach to creating a year’s worth of content in one month.

Podcast: Profit With A PlanHost: Marcia Riner, CEO of Infinite Profit®Guest: Kenneth Kollasch, Certified Business Coach at Kenneth CoachesEpisode: 362Release Date: September 29, 2026

🎥 What You’ll Learn

• Identify the owner bottleneck before deciding what to delegate or automate.• Choose a marketing platform where your ideal clients actually engage.• Replace insider language with messaging built around your customers’ problems.• Move potential buyers through curiosity, enlightenment, and commitment.• Give each content piece a hook, useful insight, and next step.• Connect your brand script, AI knowledge base, and annual content calendar.

⏱️ Timestamp Highlights

Source recording times. Update against the final edited episode before publishing.

[04:21] Why business owners stay involved in every decision[06:48] Audit your workload before building systems or hiring[11:25] Choose one platform and reach the right customers[19:05] Fix messaging that speaks to owners instead of buyers[24:00] Move buyers through curiosity, enlightenment, and commitment[28:22] Connect your brand script, AI, and annual content calendar

🔗 Resources & Links

Kenneth’s free resourcesHear about his 12-month content calendar template and AI knowledge-base guide.

https://kennethcoaches.com/free