Profitable Web Designer Tip: Ditching Hourly

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Ditching Hourly: A Web Designer's Guide to Value Pricing with Jonathan Stark

Jonathan Stark, known as The Ditching Hourly Guy, joins Shannon Mattern to explain why hourly billing punishes you for getting good at your job, and how he builds every proposal around three value-based pricing options instead of a single hourly quote.

In This Episode:

Why hourly billing creates a mismatched incentive between you and your client

The Why Conversation: the three questions Jonathan asks before he'll ever discuss price

How to respond when a client's desired outcome is outside of what you can control

Why every proposal should include exactly three pricing options (Goldilocks pricing)

How Jonathan built his business through writing and podcasting instead of social media

Why AI makes positioning more important, not less

Resources Mentioned: 

Value Pricing Calculator