Google Isn't Just Ranking You Anymore, AI Is Trying to Understand You. Ep. #549

Search isn't what it was five years ago. AI Overviews, AI Mode and conversational search are changing how customers discover local businesses. John breaks down what still matters from traditional SEO, what's changing as we head into 2027, and what lawn care and landscape companies should do now to make their businesses easier for both customers and search engines to understand.

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LCR Summit 2026

Ready to stop guessing and start building a more profitable lawn care or landscaping business? The LCR Summit is a two-day business growth and networking event designed specifically for green industry professionals. Learn practical strategies for pricing, marketing, hiring, leadership, financial management, and building systems that help your business grow without consuming your life. Best of all, it's held the two days before Equip Expo, making it the perfect way to kick off your week in Louisville.

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