How Do You Know If Your Business Can Actually Afford It?

After a break, Julianna continues the focus on business numbers by explaining how to decide on new costs like hires, tools or marketing. The key message is that revenue is not the test of affordability; the real test is whether the cash will be available when you need to spend it. She outlines four questions: current profit margin, cash position over the next 60 days, expected return and timing and the buffer if it takes longer. She also covers how to assess hiring, marketing and software subscriptions and mentions a free 17-page guide on profit, cash and time.

00:00 Welcome Back And Setup

01:18 Revenue Versus Cash Timing

01:40 VA Hire Timing Story

03:42 The Real Affordability Question

05:33 Four Questions Framework

08:48 Hiring Decisions Breakdown

10:16 Marketing Spend Expectations

11:16 Software Subscriptions Audit

12:27 Wrap Up And Key Takeaways

13:36 Free Guide And Next Episode

If you are listening to this podcast, chances are you are already on your way to exploring your numbers with a desire to understand and master your business finances, realising the transformative power that numbers hold for your business success.