My Offer Is Now Cleaner ... But The New Messaging FLOPPED

I cleaned up the offer. I launched the new curriculum. I feel REALLY freaking good about what we’re selling.

And then I sent out my new webinar registration page...

And barely anybody clicked. 🫠

Welcome to Part 6 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.

Today’s lesson: getting clear on your offer and figuring out how to TALK about that offer are two completely different things.

I know the offer is good. I know what result I want my clients to get. I’m looking at the curriculum, testimonials, and results and feeling more confident in the actual product than I have in a long time.

But now I have to figure out how to translate all of that gold to someone who has never heard of me before.

In this episode, I’m talking about:

What happened when I sent my brand-new webinar messaging to my list and got way fewer clicks than I expectedThe feedback I got from BOTH of my coaches about why the new messaging wasn’t landingWhy I’m going back to messaging that has worked for me for years instead of trying to make a total 180How I’m adding a client-results lens to messaging my audience already understandsThe difference between second-guessing your OFFER and second-guessing how you’re communicating itWhy I needed to clean up the actual product before I could confidently go back into launch modeHow I’m learning to tolerate the uncertainty of doing a bunch of work before knowing whether it’s going to pay offThe very simple strategy behind these daily Instagram Lives and why they’ve gotten me unstuck with content

This is the messy part of changing an offer.

You can get crystal clear internally and STILL have to experiment until you figure out the words that make someone else go, “OH. I need that.”

So I’m not blowing up the offer again.