153. How to become a fractional CMO with Jess Shirra

In today's episode, I'm joined by marketing strategist and fractional CMO Jess Shirra for an honest conversation about building a business that supports your life instead of taking it over. Jess shares her journey from leading global marketing teams at major companies to starting her own business as a mom of two—and why choosing flexibility over the corporate ladder completely changed her life.

We also dive into the realities of balancing motherhood with entrepreneurship, the support systems that make sustainable business growth possible, and the marketing mistakes Jess sees over and over again inside online businesses. Whether you're growing a service-based business, selling digital products, or simply craving more freedom in your work, this conversation is packed with practical insights and refreshing honesty.

What you'll learnHow Jess built a seven-figure business without sacrificing the flexibility she wanted as a mom.What a fractional CMO is and why it can be a lucrative path for experienced marketers.Why building a support system is essential for sustainable business growth.The biggest marketing mistakes and money leaks Jess consistently finds when auditing businesses.How to focus your marketing efforts on the channels that actually drive growth instead of trying to be everywhere.

Mya's Resources & Links:ScalabilityHour RichJoin Kajabi: 3 months for $99 + a bonus from me!Plug and Get Paid150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads

Jess' Resources & Links:Website (The CMO Office): https://www.thecmooffice.com/Fractional CMO School: https://www.thecmooffice.com/fractional-cmo-schoolInstagram (@marketing.by.jess): https://www.instagram.com/marketing.by.jess/LinkedIn: https://www.linkedin.com/in/jessicashirra/CMO School Podcast (Apple): https://podcasts.apple.com/us/podcast/cmo-school/id1797851588CMO School Podcast (YouTube): https://www.youtube.com/@cmoschoolpodcastCMO School Podcast page: https://www.thecmooffice.com/podcast

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here

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