115. How Social Media Became a Marketing Tool for Grandview Livestock with Greg Christiansen

What can a simple YouTube channel do for a ranching business? In this episode, John Haskell talks with Greg Christiansen of Grandview Livestock about how Greg turned his everyday work with sheep, goats, fencing, feeding, and grazing into a growing online audience. Greg explains why he started making videos, how social media as a marketing tool has expanded his market for breeding stock and livestock guardian pups, and why showing people how you raise your animals can help you reach the right buyers.

The conversation also explores the sheep and goat production schools Greg puts on each year, including the financial side of building an economically viable enterprise. Greg shares why he sees value in reaching producers who want to add sheep or goats at a meaningful scale, and why you don't need expensive equipment or elaborate production to create useful content. For Greg, the biggest payoff from social media isn't the direct income from the platforms. It's the marketing, relationships, and opportunities it creates for the business.

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In this episode, we cover:

How Greg got started using YouTube to share his sheep and goat operationWhy showing how you raise livestock can help you reach better buyers and expand your marketHow social media has helped Greg sell breeding stock and livestock guardian pupsWhat Greg teaches during his annual sheep and goat production schoolHow Greg creates useful content with little equipment and minimal editingWhy building an audience can be valuable even when the direct income from social media is small

Connect with Greg:

Follow on YoutubeCheck out his websiteEmail him at greglchristiansen@gmail.com

Connect with Ranch Right:

Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars here

Resources & Links:

Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC

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