AI Can't Do the Final 20% That Matters

AI can write your marketing copy, design your graphics, and produce content in seconds. But does faster actually mean better?

James Dwiggins and Keith Robinson sit down with Adam Taylor, founder of Splendor, a marketing and design agency, to discuss why the final 20% of creative work is often what separates a memorable brand from everything else.

Adam shares his unconventional journey from studying sculpture to building a successful design agency specializing in real estate. He explains why branding starts long before a consumer contacts an agent, how authenticity influences purchasing decisions, and why understanding what makes your business different is essential.

They also explore the growing sameness of AI-generated marketing, the importance of mastering AI prompting, and why human judgment remains critical to creating effective marketing materials.

Plus, Adam shares a practical exercise every real estate agent can use to evaluate their online reputation and identify opportunities to improve their personal brand.

Connect with Adam on LinkedIn.

Learn more about Splendor on LinkedIn - Instagram - Inc 5,000 and online at splendordesign.com.

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