Real Estate Revamp | Jon Iceton – Managing Principal, McGrath Estate Agents

<p>🎙️ Real Estate Revamp | Jon Iceton – Managing Principal, McGrath Estate Agents</p><p>In this episode of Real Estate Revamp, Rex and Daniel welcome Jon Iceton, Managing Principal at McGrath Estate Agents.</p><p>Jon shares his unconventional journey from spending 11 years in the Air Force working on airframes and engines to entering real estate in the late 1990s and eventually becoming a business owner and leader within one of Australia’s most recognised real estate brands.</p><p>The conversation explores leadership, recruitment, culture, and why Jon believes people remain the most important asset in any successful business. He discusses his “fewer, better people” approach, investing in agent development, and understanding the individual motivations that drive high-performing teams.</p><p>Jon also shares the story behind joining forces with Alex Jordan and Tony O’Doherty under McGrath, creating a combined five-office Brisbane operation, and why structure, alignment, and strong brand support matter when scaling a real estate business.</p><p>The episode also covers professional standards in real estate, negotiation, local market knowledge, mentorship, and Jon’s positive outlook on Queensland’s property market as Brisbane continues to grow.</p><p>From the Air Force to leading a major real estate operation, Jon’s story offers practical lessons on people, leadership, adaptability, and sustainable business growth.</p><p>🎧 Tune in to this episode of Real Estate Revamp.</p>