Deep Dive: Preparing Store Associates for the AI-Powered Shopper

Deep Dive: Preparing Store Associates for the AI-Powered Shopper24 sept.20 min

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This episode is brought to you by KWI.

Shoppers are walking into stores armed with more than a shopping list. AI is helping them research products, compare prices and evaluate brands before they ever arrive, creating a new challenge for associates who need to answer increasingly specific questions while keeping the in-store experience moving. The opportunity for retailers isn’t simply adding more AI. It’s giving associates accurate information at exactly the moment they need it.

In this special Retail Remix Deep Dive, sponsored by KWI, host Kate Robertson sits down with Josh Goodelman, Chief Revenue Officer at KWI, to explore how retailers can equip store teams for this new generation of informed shoppers. They discuss where AI is delivering tangible value in stores, why strong product, inventory and customer data must come first, and how practical tools like image search can help associates work faster and deliver better experiences during the critical holiday season.

Key Takeaways

Why AI-powered shoppers are entering stores with greater confidence in the product, pricing and availability information they’ve already gatheredHow retailers can give associates fast access to the information they need without adding more complexity to the customer interactionWhy practical AI applications like image search, product discovery and task automation can create more value than forcing conversational AI into storesHow focusing on specific workflows and measurable business outcomes can help retailers move AI initiatives beyond the pilot stageWhy accurate product, inventory and customer data must come before AI when building a more connected store experience