The Hidden Cost of Being Invisible | Aman Devgan, Menufy | EP.29

A great restaurant can lose a customer before that person ever tastes the food. Aman Devgan, President and General Manager of Menufy by HungerRush, joins me to talk restaurant marketing, online reputation and the cost of being invisible. In Menufy's survey of 1,000 U.S. consumers, 59% said they'd decided not to order from a restaurant because they couldn't find basic information online. Among Gen Z, it was 71%. Wrong hours. An outdated menu. Customers who leave without ever telling the owner why.

We talk about how independent restaurants can take back their customer relationships from third-party delivery apps, make direct online ordering easier, and turn Google reviews into more business. Aman shares customer stories, explains how Menufy is testing AI-powered personalized marketing, and breaks down his approach to building teams that outlast the leader.

Then we get into something more personal. Aman has built a reputation with boards, business partners and teams, but he's been reluctant to share it publicly. His reason will sound familiar to a lot of experienced founders and executives: making decisions with incomplete information is part of the job. Being wrong in public feels different. We talk about personal branding without performing, sharing what you've learned, and treating social media as a way to help people.

WHAT YOU'LL LEARN

Why restaurants lose customers before they ever place an order

How direct ordering helps owners regain control of their guest relationships

Why Google reviews and an accurate Google Business Profile matter to restaurant growth

How Menufy is testing AI to make restaurant marketing more personal

Why accountability, honest feedback and daily behavior shape company culture

The leadership lesson Aman never forgot: everyone has a gift

Why experienced executives hesitate to build a public personal brand

How to create useful content without pretending to have every answer