The Hidden Sound Effect That Makes Catchy Copy Convert

Best Buy. Coca-Cola. PayPal. Dunkin' Donuts. Super Sunday. 🍨 Coincidence? Not exactly. In this episode of the RICH Messaging® Podcast, we're digging into the hidden psychology of alliteration and why repeating sounds can make your messaging more memorable, and you more money. 3 Tantalizing Takeaways From This Episode 1️⃣ How a single word change resulted in an 80% higher share of sales, even though the product cost more. 2️⃣ 5 before-and-after examples of alliteration that ...