The End of Traditional SEO: Jason Kocina on Getting Found in the Age of AI

Marketing channels have changed dramatically since Jason Kocina began helping companies build websites in the 1990s, but he argues that the foundation of effective marketing remains the same. The Publicity.com partner and digital marketing president joins Ryan Alford to explain how businesses can protect their visibility as audiences move from traditional search engines to AI-generated answers.

Ryan and Jason explore the evolving relationship between earned media, SEO, content marketing, paid advertising, social media, and sales automation. Jason explains why companies need documented messaging, a clearly defined audience, and consistent brand language before an agency or AI platform can market them effectively.

They also discuss how skilled professionals use AI to work faster without sacrificing originality, strategy, or human judgment. This episode gives business owners a practical approach to choosing marketing channels, building authority, and remaining discoverable as search behavior continues to change.

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TOPICS COVERED

Jason Kocina’s experience in digital marketing

The similarities between the internet revolution and AI

Declining organic search traffic

Referral traffic from ChatGPT, Gemini, and Grok

AI visibility and the future of SEO